我们的哲学

“Telling our story” is initiative 8 in the Strategic Objective II: Creating Public Good Through Research, 创造性活动, 合作伙伴关系 and Engagement in the University’s Forward. 战略计划. 作为社交媒体经理, it is our responsibility to tell the world how BGSU is creating public good through the relevance and significance of our research, scholarships and creative activities and how we enhance our communities through engagement, 服务和伙伴关系.

Social media is a big part of the connections Falcons make while choosing BGSU, studying at BGSU and staying connected after they graduate. Social media accounts should enhance our community’s experience with Bowling Green State University.

Social media is often the first-place people connect, 寻求信息, celebrate success and complain. It is our responsibility to minimize negative experiences and manage the ones we can’t avoid. Growing and managing your social media account goes beyond posting nice photos. 我们是讲博天堂官方的人. We believe social media is an effective tool when rooted in collaboration, innovation and relevancy.

Goals, strategy, supporting Forward.:
使用向前. as the foundation of social media storytelling, our goal is to elevate the BGSU brand as a public university for the public good.

BGSU的愿景

具有创新精神, Bowling Green State University is a premier, inclusive learning community that develops, transforms and impacts individuals and communities through learning, 协作和发现. 作为一所公立大学, BGSU focuses on contributing to the public good and embraces its role as a national model in addressing the educational, economic and social vitality of our region, 俄亥俄州, 国家和世界.

BGSU Social Guidelines at a Glance:

• All social media content must follow BGSU brand guidelines.
• Curate content that follows the social media accessibility checklist.
• Follow the University 社交媒体 Policy.
• While we recommend posting at least daily, at minimum all managers must post once a week to ensure all BGSU social media accounts are active and not ghost accounts.
• Timely communication is critical in social media – we must have the social media manager’s contact information on file. If the social media manager leaves the University, the Official BGSU 社交媒体 team must be notified.

Joining the BGSU 社交媒体内容 Team:

• 实习
  • 实习 are posted on an as needed basis on Handshake. Feel free to reach out to 布丽安娜布莱克本 at bblackb@bgsu if you are interested in learning more.
• The BGSU Brand Ambassador Program
  • This program is a great opportunity to gain marketing and visual communication experience.